The arts of SEO and manual directory submission are very important to a web site’s growth and popularity, if done properly it can give a web site a massive boost and attract thousands of visitors over night.
There are literally thousands of directories out there, Dmoz and Yahoo are just a couple of the larger ones, some are absolutely free and can be instantly added to, some incur a charge for each entry and home some strict rules which have to be adhered to. Some directories are for all genres and niches and some are for specific niches and target a specific market. As a submitter, you will need to decide which directories to insert your ad into, usually the more the merrier in order to attract the most amount of visitors. A person usually goes to a directory in order to find something or some company, so it’s essential that your ad is correctly placed and worded perfectly in order to attract the visitor to your site. So the impotence of directory submission is to get your name out there in front of as many people as you can, in turn people will start to take more notice of your site and hopefully keep visiting your site, therefore more customers and more cash in your back pocket (if that is your sites’ main objective).
Manual submission is important because each directory can be different and target audiences can be different, this is where SEO (Search Engine Optimization) comes into play. SEO attempts to make your advert stand out from the crowd and get to the top of that list, if SEO is done correctly, your ad in the directory will be more searchable therefore more people will be able to find it and in turn you will get more traffic to your site. SEO and directories all serve their purpose in order to get more traffic to your site, which is their role if you like. Can you imagine having an advert in a directory, especially if it’s a paid directory, there is nothing worse than if it’s poorly written and wrongly placed, this means the wrong people are looking at your adverts and people who will be looking for sites such as yours won’t find it because it’s not optimized for the search engines, the customers will therefore go elsewhere, probably to your competitor.
This is why manually submitting your ads to a directory service is so important, especially having it search engine optimized also, it gives you the greatest chance to attract more visitors, customers and traffic to your site and get you one step ahead of your nearest rivals. It is recommended you hire a professional or an expert to do this work for you, as it can be very difficult for the average amateur, and again to give your web site the best available promotion and the best chance of surviving in that harsh market on the internet.
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